Everything You're Into Campaign

Everything You're Into Marketing Campaign

The Everything You're Into slogan was developed through extensive research and conveys what Calgarians see as a great strength of the Calgary Public Library - everything we have to offer. The slogan was brought to life with a bold design featuring a watercolour theme. The Library's 2009 advertising campaign featured this slogan and design throughout different mediums, including Calgary Transit advertising, mini-boards in women's washrooms throughout the city, Calgary Public Library van wraps, and advertising throughout all 10 Real Canadian Superstore locations in Calgary - a first anywhere in Canada. 

Real Canadian Superstore Promotion

Everything You're Into campaign signage in Superstore's across Calgary.

      Artwork from campaign illustrating clever ties between produce and deli items, which corresponded with each sign's placement, and the Calgary Public Library's vast collections on any subject.

 Additional Materials

Fleet vehicle wrap sporting the Everything You're Into artwork.

Media Coverage for the Everything You're Into Campaign 

CBC News Article

Calgary Sun Article

Metro News Article

Sympatico.ca Finance Article